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Etiennelogo
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Billcom
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Free cpe webinars
Creating Deeper Connections: The Impact of Storytelling in an Advisory Practice

CREATING DEEPER CONNECTIONS: THE IMPACT OF STORYTELLING IN AN ADVISORY PRACTICE

Cost Free
Presentation Length 1.0 hour

Recorded DateNovember 18, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Unlock the transformative power of storytelling with Jina Etienne in this dynamic webinar designed for accounting professionals eager to enhance their impact on client relationships through advisory services. Discover how the art of storytelling can revolutionize your approach to leadership, client relations, and strategic planning. Learn how to use storytelling as a strategic tool to enhance your advisory capabilities, build lasting relationships with a foundation of trust, and achieve your firm’s goals.

Whether you aim to improve client interactions or develop a more empathetic leadership style, this webinar will provide actionable insights and real-world examples to elevate your storytelling and client advisory services (CAS) practice. 

Learning Objectives:


  • Identify the fundamental constructs of a compelling story and how they can be applied to your professional environment

  • List insights into how storytelling can enhance your leadership skills, build empathy, and forge stronger team relationships

  • Define how to use stories to establish trust with clients and colleagues, moving beyond mere data to create meaningful connections

  • Determine practical techniques for leveraging storytelling to meet your professional objectives and drive engagement

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Linkedin

Jina Etienne, CPA, CGMA

Etienne Consulting
Diversity & Inclusion Consultant, Speaker & Trainer
[email protected]
(301) 778-5510

Etiennelogo

Jina is a consultant and speaker on diversity, inclusion, culture, and belonging. She creates training programs and workshops to help clients move forward in their D&I journey. She is a storyteller and speaks candidly about her experiences, hard lessons, and ‘aha’ moments that helped her understand the importance of individuality, the value of curiosity, and the courage it takes to “just” be yourself. Often described as “approachable” and “relatable” by her clients, she works with purpose and the intention of being engaging, practical, and immediately applicable to real-world situations. Jina draws from her unique background and mix of work experiences to offer examples and share insights designed to benefit everyone across the workplace ecosystem – executives, management, employees, and customers.

Previously, she was Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. Co-founded with her husband, EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams. Combining their experiences, backgrounds, and work led to the development of their unique approach to D&I, which she continues to use in her practice today.


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About Our Sponsor

Billcom
BILL (NYSE: BILL) is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can flourish. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses and succeed on their terms. BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. BILL is headquartered in San Jose, California.